Southeast Wisconsin offers many unique specialty stores and shopping venues, including, increasingly, pop-ups. Several communities have transformed their downtowns into go-to shopping destinations, including Cedarburg's Bridge Road in Ozaukee County, Delafield's Milwaukee Street in Waukesha County, Whitefish Bay's East Silver Spring Drive in northern Milwaukee County, Wauwatosa Village in western Milwaukee County, and Greendale's Broad Street in southern Milwaukee County. Within the city of Milwaukee there are many eclectic and trendy shops, with several shopping districts of note: The Historic Third Ward, south of downtown; Cathedral Square on the East Side; and Downer Avenue, northeast of the downtown area.
Upscale shopping is offered at a Nordstrom store located at Mayfair Mall, the region’s largest and most popular shopping mall located on Mayfair Road in Wauwatosa; Von Maur has a retail presence at The Corners of Brookfield (thecornersofbrookfield.com), which is located at Goerke’s Corners in Brookfield.
The Corners is one of several mixed-use developments that feature a blend of shops, restaurants, residential living and offices. Similar developments include The Mayfair Collection (mayfaircollection.net), located in Wauwatosa; Bayshore Town Center in Glendale; 84 South, located off I-894 in Greenfield; and Drexel Town Square (drexeltownsquare.com) in Oak Creek. Oak Creek is also home to the state’s first IKEA.
Traditional indoor shopping malls in the area, besides Mayfair, are Brookfield Square and Southridge Mall. Three outlet malls are also located in the region: Johnson Creek Premium Outlets, which is midway between Milwaukee and Madison; Pleasant Prairie Premium Outlets, located south of Milwaukee near the Illinois state line; and Gurnee Mills, which is located in northern Illinois.
Regional Shopping Malls
Bayshore Town Center: 5800 N. Bayshore Dr., Glendale; more than 125 stores and 25 eateries. Major tenants: Aldo, Apple, Athleta, The Cheesecake Factory, Gap, Paper Source, Sur la Table, Trader Joe's. Telephone: (414) 963-8780; Website: thebayshorelife.com
Brookfield Square: 95 N. Moorland Rd., Brookfield; 125+ stores. Major Tenants: Barnes & Noble, BRAVO! Cucina Italiana, Cooper's Hawk Winery & Restaurant, Fleming's Prime Steakhouse & Wine Bar, Marcus BistroPlex, Mitchell’s Fish Market, The North Face. Telephone: (262) 797-7245; Website: shopbrookfieldsquaremall.com
Mayfair Mall: 2500 N. Mayfair Rd., Wauwatosa. More than 160 stores. Major Tenants: Alex and Ani, Apple, The Art of Shaving, bareMinerals, Build-A-Bear, The Cheesecake Factory, The Container Store, Crate & Barrel, Eddie Bauer, L'Occitane en Provence, Macy's, Madewell, Nordstrom, P.F. Chang's, Pottery Barn, Sephora, Williams Sonoma. Telephone: (414) 771-1300; Website: mayfairmall.com
Southridge Mall: 5300 S. 76th St., Greendale; Major Tenants: Bath & Body Works, Dick's/Golf Galaxy, The Disney Store, The Explorium Brew Pub, Francesca's, Macy's, Marcus BistroPlex, Milano Fashions. Telephone: (414) 421-5600; Website: simon.com/mall/southridge-mall
Gurnee Mills: I-94 and Rt. 132, Gurnee, IL; 200+ stores. Major tenants: Macy's, Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, H&M, Guess Factory Store, Tommy Hilfiger Company Store, Abercrombie & Fitch Outlet, Gap Outlet, Nike Factory Store, Rainforest Café, Bass Pro Shops Outdoor World, Marcus Cinema, indoor ice skating, and miniature golf. Telephone: (847) 263-7500; Website: simon.com/mall/gurnee-mills
Johnson Creek Premium Outlets: I-94 and Hwy. 26, Exit 267, Johnson Creek, WI; 60 stores. Major merchants: Adidas, American Eagle Outfitters, Ann Taylor Factory Store, Banana Republic Factory Store, Bath & Body Works, Coach, Gap Factory Store, Talbot's, Columbia, Loft Outlet, Nike, Polo Ralph Lauren Factory Store, Eddie Bauer Outlet and Under Armour. Telephone: (920) 699-4111; Website: premiumoutlets.com/outlet/johnson-creek
Mayfair Collection: Hwy. 45 and Burleigh Road, Wauwatosa, WI; 20+ stores and restaurants. Major tenants: Dick's Sporting Goods, DSW, Home Goods, Men's Warehouse, Nordstrom Rack, Old Navy, Saks Fifth Avenue OFF 5th, TJ Maxx and Whole Foods. Telephone: (414) 258-6581; Website: mayfaircollection.net
Pleasant Prairie Premium Outlets: I-94 and Hwy. 165, Pleasant Prairie; more than 90 brand-name stores. Major tenants: Coach, Kate Spade New York, The North Face, Michael Kors, Hugo Boss Factory Store, J. Crew, Nike Factory Store, Under Armour, Polo Ralph Lauren, UGG Australia and Cole Haan. Telephone: (262) 857-2101; Website: premiumoutlets.com/outlet/pleasant-prairie