Southeast Wisconsin offers many unique specialty stores and shopping venues, including, increasingly, pop-ups. Several communities have transformed their downtowns into go-to shopping destinations, including Cedarburg's Bridge Road in Ozaukee County, Delafield's Milwaukee Street in Waukesha County, Whitefish Bay's East Silver Spring Drive in northern Milwaukee County, Wauwatosa Village in western Milwaukee County, and Greendale's Broad Street in southern Milwaukee County. Oak Creek opened the state's first IKEA store in 2018 and is also home to Drexel Town Square, which is a balanced mix of shops, residential living and offices. Similar developments include The Corners of Brookfield and 84 South in Greenfield. Within the city of Milwaukee there are many eclectic and trendy shops, with several shopping districts of note: The Historic Third Ward, south of downtown; Cathedral Square on the East Side; and Downer Avenue, northeast of the downtown area.
The region is served by four regional shopping malls: Bayshore Town Center, Mayfair Mall, and Southridge Mall in Milwaukee County; and Brookfield Square in Waukesha County. Looking for a bargain? Your best hunting grounds are the four major outlet malls located within a 45-minute drive – the new Mayfair Collection, Gurnee Mills, Pleasant Prairie Premium Outlets and Johnson Creek Premium Outlets.
Regional Shopping Malls
Bayshore Town Center: 5800 N. Bayshore Dr., Glendale; more than 125 stores and 25 eateries. Major tenants: Aldo, Apple, Athleta, The Cheesecake Factory, Gap, Paper Source, Sur la Table, Trader Joe's. Telephone: (414) 963-8780; Website: www.bayshoretowncenter.com
Brookfield Square: 95 N. Moorland Rd., Brookfield; 125+ stores. Major Tenants: Barnes & Noble, BRAVO! Cucina Italiana, Cooper's Hawk Winery & Restaurant, Fleming's Prime Steakhouse & Wine Bar, Marcus BistroPlex, Mitchell’s Fish Market, The North Face. Telephone: (262) 797-7245; Website: www.shopbrookfieldsquaremall.com
Mayfair Mall: 2500 N. Mayfair Rd., Wauwatosa. More than 160 stores. Major Tenants: Alex and Ani, Apple, The Art of Shaving, bareMinerals, Build-A-Bear, The Cheesecake Factory, The Container Store, Crate & Barrel, Eddie Bauer, L'Occitane en Provence, Macy's, Madewell, Nordstrom, P.F. Chang's, Pottery Barn, Sephora, Williams Sonoma. Telephone: (414) 771-1300; Website: www.mayfairmall.com
Southridge Mall: 5300 S. 76th St., Greendale; Major Tenants: Bath & Body Works, Dick's/Golf Galaxy, The Disney Store, The Explorium Brew Pub, Francesca's, Macy's, Marcus BistroPlex, Milano Fashions. Telephone: (414) 421-5600; Website: www.simon.com/mall/southridge-mall
Gurnee Mills: I-94 and Rt. 132, Gurnee, IL; 200+ stores. Major tenants: Macy's, Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, H&M, Guess Factory Store, Tommy Hilfiger Company Store, Abercrombie & Fitch Outlet, Gap Outlet, Nike Factory Store, Rainforest Café, Bass Pro Shops Outdoor World, Marcus Cinema, indoor ice skating, and miniature golf. Telephone: (847) 263-7500; Website: www.simon.com/mall/gurnee-mills
Johnson Creek Premium Outlets: I-94 and Hwy. 26, Exit 267, Johnson Creek, WI; 60 stores. Major merchants: Adidas, American Eagle Outfitters, Ann Taylor Factory Store, Banana Republic Factory Store, Bath & Body Works, Coach, Gap Factory Store, Talbot's, Columbia, Loft Outlet, Nike, Polo Ralph Lauren Factory Store, Eddie Bauer Outlet and Under Armour. Telephone: (920) 699-4111; Website: www.premiumoutlets.com/outlet/johnson-creek
Mayfair Collection: Hwy. 45 and Burleigh Road, Wauwatosa, WI; 20+ stores and restaurants. Major tenants: Dick's Sporting Goods, DSW, Home Goods, Men's Warehouse, Nordstrom Rack, Old Navy, Saks Fifth Avenue OFF 5th, TJ Maxx and Whole Foods. Telephone: (414) 258-6581; Website: www.mayfaircollection.net
Pleasant Prairie Premium Outlets: I-94 and Hwy. 165, Pleasant Prairie; more than 90 brand-name stores. Major tenants: Coach, Kate Spade New York, The North Face, Michael Kors, Hugo Boss Factory Store, J. Crew, Nike Factory Store, Under Armour, Polo Ralph Lauren, UGG Australia and Cole Haan. Telephone: (262) 857-2101; Website: www.premiumoutlets.com/outlet/pleasant-prairie