Apartments: Brady Street & Upper East Side
Milwaukee’s East Side and Brady Street neighborhood blend historic character with a lively mix of longtime residents, young professionals, university students, artists and entrepreneurs. Brady Street retains strong ties to the Italian immigrant community that helped shape the neighborhood, while today it is known for independent shops, restaurants, coffeehouses, taverns, salons and nightlife.
The area hosts a number of popular events, including the Brady Street Festival and annual Brady Street Pet Parade. Nearby, the Milwaukee Film Festival continues to screen films at the historic Oriental and Downer theatres, while the East Side’s Summer Soulstice Music Festival fills the neighborhood with live music, food and activities each summer. Black Cat Alley, located behind the Oriental Theatre, is an outdoor gallery featuring 21 murals by 24 artists from around the world.
The East Side offers everything from vintage shops and independent boutiques to specialty restaurants, breweries, entertainment venues and services, with Lake Michigan, the Milwaukee River and several bike and walking routes nearby.
Beláy

2200 N. Commerce St., Milwaukee
Located along the Milwaukee River in the Beerline/Riverwest area, Beláy offers one- and two-bedroom apartments with contemporary interiors, floor-to-ceiling windows, in-home laundry and access to nearby biking and walking trails. The building also incorporates Adventure Rock’s urban climbing gym, and residents currently receive complimentary Adventure Rock membership access.
Telephone: (414) 435-7227
Website: Beláy Apartments
Coronet

901 N. Prospect Ave., Milwaukee
Located on Milwaukee’s Lower East Side near Prospect Avenue, Brady Street and Lake Michigan, Coronet offers spacious two-bedroom apartments with vintage character and contemporary conveniences. The 28-unit building dates to 1962 and remains part of New Land Enterprises’ Milwaukee portfolio.
Telephone: (414) 727-2100
Website: Coronet Apartments
Encore

Encore is a boutique 33-unit apartment community tucked between Milwaukee’s Lower East Side and downtown entertainment districts. One- and two-bedroom homes offer modern finishes, in-home laundry and balconies, while residents have access to additional amenities at nearby Rhythm. New Land Enterprises developed Encore in 2018 and continues to manage the property.
Telephone: (414) 240-5399
Website: Encore Apartments
Park Lafayette Towers

2036 N. Prospect Ave., Milwaukee
Park Lafayette Towers offers high-rise living near Lake Michigan, with one-, two- and three-bedroom apartments and townhome options. Amenities include renovated resident gathering spaces, fitness facilities and sweeping lake and city views, while the location provides convenient access to dining, shopping and entertainment on Milwaukee’s East Side.
Telephone: (414) 208-4892
Website: Park Lafayette Towers
Rhythm

1640 N. Water St., Milwaukee
Located near the Milwaukee River, Brady Street and downtown, Rhythm is a 140-unit apartment community featuring studio and one-bedroom residences designed around efficient urban living. Amenities include contemporary finishes, balconies, in-home laundry and community gathering spaces.
Telephone: (414) 209-1789
Website: Rhythm
Urbanite

1840 N. Farwell Ave., Milwaukee
Urbanite is a 153-unit luxury high-rise on Milwaukee’s Lower East Side offering studio, one-, two- and three-bedroom apartments. Amenities include a fourth-floor resident clubhouse, fitness center, green roof and convenient access to Brady Street, restaurants, entertainment and the lakefront.
Telephone: (414) 214-3694
Website: Urbanite
Viking

1717 E. Kane Place, Milwaukee
Built in 1931, Viking is a distinctive Lower East Side apartment community known for its vintage character and unusual bi-level floor plans. Apartments retain details such as hardwood floors, decorative woodwork, large windows and wrought-iron stair railings. The property offers one-, two- and three-bedroom layouts and remains managed by New Land Enterprises.
Telephone: (414) 727-2100
Website: Viking Apartments

